Your brand has a value and to build that value it needs to start with how effectively your brand is managed.
The starting point for building brand value is to make sure everyone within your company or organisation knows exactly what your brand stands for. Your staff and directors should all be well versed in your Brand Attributes.
Brand Attributes such as - The vision of your company, your values and what it is that makes you different from others offering similar products or services. If this is not widely known and understood in your company you will struggle to build the same meaningful and measurable brand value that highly successful companies enjoy.
People should know where to find the master artwork for your company logo to make sure there is consistency with how it is represented. Your house colours and fonts should be known by everyone and sales people should all have access to the correct presentations and marketing collateral to use at all times.
Staff should be kept-up-to-date on all company news and duplication of effort with reports and tenders should be avoided through the use of templates.
Policies and procedures should be understood and accessible via mobile devices such as smart phones and tablets to make it very easy for all staff to be knowledgeable on important aspects of your business.
You should be able to get constructive feedback from staff and clients on all areas of your operations and your HR department should be able to provide staff information direct to their mobile phones ensuring that important information can be accessed 24/7.
Your artwork should be organised and accessible from one central resource, key contact details should be available with the minimum of fuss and all staff should be able to see all the marketing activity that is related to the company or organisation they work for.
These are all fundamental areas of internal communications that company's need to have in place if they are to benefit from the value that a strong brand delivers.
That value being - The retention of talented people, the attraction of new talent, the streamlining of communications and the subsequent time saving involved in day-to-day operations.
And how can all of the above actions be implemented with the minimum of fuss and cost?
Brand Manager is that solution.
A solution that has been designed by the Art Department, a brand consultancy with more than 23 years experience in building brands for every type of company from SME's to global Enterprises.